Instagram Movement Alert: #UNFAIRANDLOVELY

We just learned about an AMAZING Instagram hashtag and movement this morning and HAD to share with you guys! As we all know, the issue of color-ism is not limited to the black community. Discrimination based on skin complexion exists in other ethnicities such as in Hispanic and Asian cultures as well!

That being said, South Asian women with darker skin tones from all over the world have been making a stand against color-ism by sharing their beautiful photos and stories using #UnfairAndLovely. The hashtag is perfect because Fair & Lovely is actually a bleaching cream used by women who are made to believe that lighter skin makes them more beautiful, even though they are beautiful just the way they are!

We fully support this empowering Instagram movement! Bare your brown and join in the fun ladies! Check out some gorgeous shots below!






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